Shops deal with sustainability for Valentine’s Day items in Japan

Shops in Japan are attempting to journey a purchasing wave for Valentine’s Day confectionary items with merchandise that includes sustainability.

Takashimaya sells goodies containing tea leaves that that grew on deserted agricultural land and absorbed aroma from discarded whisky casks. The goodies, named “Truffe SDGs,” promote for ¥2,401.

“The idea of sustainability is catching on with shoppers and changing into motivation to purchase,” a spokesperson for Takashimaya stated.

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